Deconstructing Branding Process Book fed ex.jpg

Deconstructing Filson

Deconstructing Filson 


A book on masculinity, pioneer culture and branding


Deconstructing Filson is a critical look at the branding process and the societal constructs used to propel a brands image. I chose Filson for this project because I had previously used them in a branding assignment. Using analog printing and copying techniques, screen printing, vinyl cut transfer, xylene transfer and digital manipulation I created compositions from Filson's branding materials. 


Timeline: 5 weeks

Class: Decontructing Branding 

Instructors: Dan Shafer 


Process Materials