amina maya

Deconstructing Filson

deconstructing filson: masculinity, pioneer culture and branding


Deconstructing Filson was a critical look at the branding process and the societal constructs used to propel a brands image. I chose Filson for this project because I had previously used them in a branding assignment. Using analog printing and copying techniques, screen printing, vinyl cut transfer, xylene transfer and digital manipulation I created compositions from Filson's branding materials.