amina maya
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Deconstructing Filson

deconstructing filson: masculinity, pioneer culture and branding

 

Deconstructing Filson is a critical look at the branding process and the societal constructs used to propel a brands image. I chose Filson for this project because I had previously used them in a branding assignment. Using analog printing and copying techniques, screen printing, vinyl cut transfer, xylene transfer and digital manipulation I created compositions from Filson's branding materials. 

 
 
 

Timeline: 5 weeks

Class: Decontructing Branding 

Instructors: Dan Shafer 

Process Materials